Webinar: Your ultimate guide to SEO for business

29 April 2019
1:00 PM

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In the digital age, when it comes to starting up and running a business, like it or not, SEO plays an integral and essential part in your business’ presence.

SEO, which stands for ‘Search Engine Optimisation’, refers to the process of getting your website seen on the internet through search engine sites like Google and Bing. In the digital age, SEO is now one of the main marketing channels for companies both big and small.

Join UK2 Group’s SEO Gurus, Kyle Edwards and James Shaw, for a complete beginner’s guide to SEO and how you can apply it to your company. With 20 years as Britain’s go to for turning businesses into an established online force, UK2 will be there to guide you on how you can get your website seen online in 3 simple steps.

This insightful workshop will help you really gain online presence, with the opportunity to ask questions along the way.

At the end of the webinar you will be able to:

  1. Learn the process and terminologies in getting your website seen
  2. The importance of creating high quality, useful and engaging content for your SEO
  3. How links, both externally and internally, can help improve your SEO
  4. Learn how to use UK2’s ‘SEO guru’ analytics service, with an exclusive discount to all workshop attendees.

Who should attend?

  • Anyone who wants or needs to learn and develop an awareness in the importance of SEO
  • Anyone who would like to expand their marketing knowledge for their business
  • Anyone looking to build an understanding of how content and SEO can impact a business’ presence

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{b9f042aee72b00a66d69135b7d5b1c7e45b2a718f88f430ebabb8f3cd9bf2784} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org

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