Webinar: Research for new business

10 April 2019
12:00 PM

(You can convert this to your local time here: https://www.timeanddate.com/worldclock/converter.html)

How to find the information you need to start and grow your business.

You’ve had an idea to start a business. Now what?

Turning these ideas into a successful business means you need the knowledge to make this a reality. You might want to know about market conditions, legal issues or how customers are likely to respond to your product or service when it is launched. Or maybe you’re just not sure where to start.

We can help.

Increase your chances of business success.

We’ll show you how to develop a strategy for identifying the information that will help you make your business idea a reality. We will show you what information is available in the Business & IP Centre and also what information is available online. We will also tell you how primary research, such as talking to customers, can be built into your strategy.

This is an abridged version of the workshop we hold in the Business & IP Centre.

Presented by Nigel Spencer. Nigel is currently responsible for services to support innovation and entrepreneurship at the British Library Business & IP Centre.

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{b9f042aee72b00a66d69135b7d5b1c7e45b2a718f88f430ebabb8f3cd9bf2784} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org

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