Webinar: Introduction to Lean Start-Up

12 April 2019
12:00 PM

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This webinar provides the ideal introduction to Lean Start-Up philosophy and practices.

Lean Start-Up helps entrepreneurs reduce the cost of developing new products and services by ensuring that they do not waste time and money designing features that customers do not want. It emphasises the importance of getting customer feedback from the earliest stage of the development process. Many believe that application of Lean Start-Up principles gives entrepreneurs a better chance of success without needing large amounts of outside funding and the need to develop elaborate business plans.

This webinar provides the ideal introduction to Lean Start-Up philosophy and practices. It will be of interest to anyone considering launching or developing a product or services, business support providers, or anyone interested in this increasingly popular business model.

Nigel Spencer

Nigel is currently responsible for services to support innovation and entrepreneurship at the British Library Business & IP Centre. Since joining the Library in 1983, Nigel has been responsible for managing a diverse range of services. These have included the BL Lloyds Bank Business Line; the seminar programme; reprographic and photographic services; the Patent Express document delivery service; the images online picture library; reference services across all Reading Rooms, and; the provision of access to premium subscription online databases in the Reading Rooms.

Please note this is an online webinar; you do not need to come into the Library to attend.

Increase your chances of business success.

The British Library Business & IP Centre supports people to start, protect and grow their businesses. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops and events.

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{b9f042aee72b00a66d69135b7d5b1c7e45b2a718f88f430ebabb8f3cd9bf2784} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org

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