RNSBDC-Digital Marketing Series; Engaging the Ideal Online Customer

13th, September 2019
9am–4pm EDT

(You can convert this to your local time here: https://www.timeanddate.com/worldclock/converter.html)

ENGAGING THE IDEAL ONLINE CUSTOMER

In today’s digital marketing space, it’s all about targeting correctly through multiple touch points to Acquire, Engage, Retain the Customer, eventually turning them into loyal advocates. Attracting the right customers is critical to the success of any small business and will save you money in the long run!

The RNSBDC Integrated Digital Marketing Series’ learning objectives are to coach small businesses about honing their skills for digital marketing via social media and apps.

This hands on course helps the business owner or marketing specialist create a profile of your ideal customer; developing an effective engagement strategy; boosting your marketing by emphasizing the value through the language and to use to get your potential customers to pay attention know the target ideal customer who wants to buy your product or service and how much demand there is for what you sell and much more!

The better you understand your true ideal customers, the faster your sales and your business grows.

WORKSHOP TOPICS INCLUDE:
• Introduction to Digital Marketing
• What are you selling: Knowing what you are selling to engage the right customer?
• Lead Generation Methods & Tactics
• Understanding the Online Buyer /Customer Journey
• Online Customer Targeting Methods & Tactics
• Online Customer Engagement Strategies/Programs
• Targeting via Social Media platforms & Apps

A CERTIFICATE OF COMPLETION WILL BE AWARDED TO PERSONS WHO ATTENDS ALL THREE (3) INTEGRATED DIGITAL MARKETING SERIES WORKSHOP.

THIS SERIES IS OFFERED IN CONJUNCTION WITH A FREE PRE-WORKSHOP WEBINAR CALLED 360 DIGITAL MARKETING DNA

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

LOOKING TO EXPAND INTERNATIONALLY? WANT TO FIND THE BEST ROUTE?

Speak to the experts at the International Trade Council’s 2019 Think Global Conference.

Join the top small and medium-sized exporters from across the globe for the opportunity to exchange and share best practices and lessons they have learned that have contributed to their export success. This forum serves as a premiere event for companies focused on import, export and international trade. Come and network with the experts.

Chicago, Illinois, USA
22nd – 23rd October, 2019.
https://thinkglobalconference.org/

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{5fd5d0c347966b9ca8e0f456e16034dfe54ed0385696705fc3c1ddd66732c056} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org

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